The concept creatively signifies the meaning Foradian name and logo. It features a 4 dimensional hypercube drawn using HTML 5. You can use the mouse and keyboard to rotate the hypercube along different planes. Spend some time playing with the Tesseract and learn about higher dimensions.
Most of you might be already knowing the KISS Principle. Some like to read it as "Keep it Simple, Stupid" and some others "Keep it Simple, Sweet". There are also other variations like "keep it short and simple" or "keep it simple and straightforward"
For us, it is "Keep it Simple, Sincere" - the management philosophy Foradian successfully implemented from day 1 of its existence. It is difficult to be simple and sincere in this world. But it is always beneficial in the long run of the company.
We always communicate every thing in a simple and sincere way to our customers. Our pricings are transparent and we explain why we charge like that for any particular service. During project proposals and milestone planning, we tell in advance what all features will be there and what all features will not be there. This has helped us mainly in avoiding false expectations in customers and saving alot of precious manhours.
Our motivation for Simplicity is Mahathma Gandhi. He is the ultimate role model for anyone interested in a simple life or minimalism. The leadership team at Foradian respects and believes in Gandhian principles and adopted them for our management practices. Following is a slideshare presentation of "10 Leadership Lessons From Mahatma Gandhi"
Want to succeed in something?Then work hard for it. Want to get something done? Just do it! We complicate our lives for no reason. Keep it simple! Plan, persevere and be persistent. This is the basic mantra for any successful venture, or to achieve any significant goal in life. Have a vision toward the goal, plan for it, and work hard to achieve it. Gandhi can be your best mentor
Regarding the magic word Sincere, we loved the awesome speech of Chetan Bhagat at Symbiosis, Pune. The highlights of the speech is given the following image. You can read the full speech here. We loved the phrase don't be serious, be sincere. This is another principle the leadership team at Foradian lives by.
The foradian startup team was motivated by movies like Matrix Trilogy and 2001: A Space Odyssey which intelligently incorporated numerous references to philosohpical and religious ideas. So when the time came to decide about the logo of foradian, the team decided it to be as simple as possible and rich with inner meanings.
Foradian
Before explaining about the logo, those who don't know what the word "Foradian" means, here is the explanation. The name foradian is motivated from scientific unit of angular measurement "radian". Radian measures angles in two dimensional planes and Steradian measures angles in three dimensional space. A new word "FORADIAN" was coined to describe the experience on the next dimension. We chose our startup tagline as "Business in Next Dimension" meaning helping the offline business to shift to online through our internet engineering services. The team chose orange-red as the official color theme. It portrays the aggressiveness as well as the hacker attitude towards life and society. Orange-red is a bright vibrant color which symbolizes physical energy. Logo
Foradian logo is simply an angle created by two straight lines with a common starting point and the shadow the angle on the surface beneath it. In the direct sense it portrays the concept of angle of the term "radian" and the number "4" created by the logo and its shadow. If you haven't noticed the number 4 in the logo, look carefully. It was not meant to be a secret. :) Now to the actual secrets.Secret 1: 36 degrees of the angle.
The angle created by the foradian logo is exactly 36 degrees or if we put it in correct units, it is π/5 radians. The number and the angle 36 has got many significance which you can read from here. Secret 2: Golden ratio
The edges of the foradian logo triangle keeps golden ratio. The ratio of the longer side to the shorter side is always φ which is approximately 1.6180339887. Watch the following video to understand the importance of golden ratio in designs and nature. Secret 3: 11:11 phenomenon
Just before starting foradian, when the cofounders were at different places all of them started noticing the 11:11 phenomenon, which might be pure coincidence. But we loved the concept and it became one of our motivation to make the logo.
Foradian logo is actually the hand of a pentagram. The prominent part of the logo is from the inverted pentagram and the shadow from the normal pentagram. Pentagram has got a prominent role in most of the religious and philosophical views of the world.
